Great texture, nice flavor, pleasant smell, wonderful for my sensitive gums (I wear braces). This has left my teeth, tongue and inner cheeks feeling clean and fresh. It has a gentle sweetness that I really like and I am very happy that this is a fluoride-free formulation that will not harm my gut bacteria.
I really like the subtle berry flavor of this toothpaste. The toothpaste is flouride free, clear and free from preservatives; all qualities I look for in a toothpaste. This offered a very good clean and I did enjoy the texture of the toothpaste. The gel melted into a nice liquid consistency and kept my mouth feeling moisturizing and fresh. I'd recommend the entire arctic berry line!
I was hoping for a berry taste, but I can`t taste the berry at all. It has a strong minty flavor. While it is not unpleasant, I was hoping to taste the berry as well. It seems to do a good job cleaning my teeth, which is the most important part. I also like that it is vegan and cruelty free, and the ingredients are gentle.
The quality is good, but flavor is neutral and has nothing to do with Arctic Berry. The color of this toothpaste is transparent, which is unexpected. It cleans well, but it is so unusual in terms of appearance and color. But as far as the quality is good I can recommend it to try. Someone may like it.